Background
Over the last decade, communication thinking and practice have
increasingly focused on participatory communication, where
communities are empowered to generate and consume the informational
content they they require, in the form that they feel best suits their
socio-economic and socio-cultural ethos. Since its inception, Ideosync
has been at the forefront of the participatory communication movement,
working with communities to develop audiovisual and print communication
materials that are user-driven and
user-generated - a process that has been supported by the
capacity building trainings
and initiatives that Ideosync has undertaken to train communities and
grassrots NGOs in communication concepts and technologies. Ideosync
believes in empowering communities to meet their own communication
needs, an approach that has informed the development of all the
communication tools that Ideosync has
developed, and which continues to be a guiding principle of its
engagement with South Asian migrant communities, young
people's groups, and the community radio (CR) movement.
Ideosync is a founder member of the Community Radio Forum,
the forum of community radio broadcasters in India; and is providing
training and community radio related consultancy and design support to
NGOs interested in setting up CR stations.
A.
Community Radio in Uttarakhand, India
Over
the last 4 years, Ideosync has been working with youth community
radio groups in the mountainous Indian state of Uttarakhand,
training them in radio production technology, techniques and content
design, besides assisting some of the groups in setting up Community
Media Centers (CMCs). There are currently two CMCs active in Uttarakhand:
One in Chamba (Distt. Rudraprayag), run by Hevalvaani
Samudayik Radio; and the other in Bhanaj (Distt. Rudraprayag),
run by Mandaakini Ki Awaaz Samudayik Radio. Ideosync designed and
set up both CMCs, besides training the volunteers in recording, editing
and scripting/programme design. Both CMCs are fully active radio
production centers equipped with low cost field studio setups that
include computerized audio editing systems and digital field recording
equipment.
Ideosync's
engagement with the community radio groups in Uttarakhand is an ongoing
process:
The trainings conducted by Ideosync with the groups to build a pool
of trained community media producers over the last several years has
slowly matured into a partnership where the radio groups have been
actively producing several programmes on a regular basis. The programmes
are narrowcast - played back by community volunteers armed with
cassette players - at local meeting points; and are also broadcast on a
dedicated free to air radio-for-development channel (BCID 1307
ASIADEV) on the Worldspace radio network, available
through Ideosync's partnership with
Equal Access, a not for
profit communication for development organization based in San
Francisco, USA. With upwards of 40 DTH satellite receivers
distributed to communities surrounding the CMCs, the listener group
model evolved as part of this partnership has resulted in new strides in
community engagement and participation. The groups also manned the
technology demonstration stall set up by UNESCO at the recently held
Broadcast Equipment exposition BES-2007 in New Delhi.

Ideosync is currently assisting both Hevalvaani and Mandaakini
Ki Awaaz CR groups to apply for and set up full fledged community radio
stations servicing their local communities. As part of this assistance,
Ideosync is collaborating with both groups to develop long running radio
series on issues ranging from safe migration to HIV, health, sanitation,
local traditions, environment and livelihoods as part of project work
supported by a number of donor agencies.
B. Cross
border Safe migration initiative for Nepali migrants in India
Ideosync is currently working on a cross border safe migration
initiative as part of its India partnership with Equal Access.
The FHI and USAID supported project addresses Nepali
migrants in New Delhi and Mumbai, as well as Nepalis in
Nepal through an innovative 52 episode radio programme called Desh
Pardesh ("At Home and Abroad"). The Desh Pardesh programme features
a serial radio drama that depicts the events in the life of Dabal
Bahadur, a young Nepali migrant; and also includes documentary
segments produced in Delhi, Mumbai and Nepal, where migrants talk about
safe migrationand HIV. The programme also features a messages section,
where listeners can send greetings and information to relatives and
loved ones in all three areas. The project is implemented in the field
in collaboration with FHI's field partners in Western Nepal, New
Delhi and Mumbai. Ideosync leads the India segment of the project,
providing project management, coordination, training for the peer
educators who run the listener clubs, as well as producing and packaging
the India segments of the documentary.
C.
Our Voices, Our Radio: Youth Radio Training initiative (Delhi & Chennai)
In 2006, Ideosync worked with NGOs in Delhi and Chennai to
train street children and young people from economically weaker sections
to produce radio programmes on issues important to them. The project,
supported by the Sari-Q Equity programme, was executed
simultaneously in India, Pakistan, Bangladesh, Nepal, and Afghanistan;
and the programmes produced by the young people - as well as segments of
each programme translated into the other project languages - were
broadcast over the Worldspace Radio network to create a unique
sharing of young people's issues across the Indian subcontinent. The
Indian programmes were produced in Hindi (Delhi) and Tamil
(Chennai); and addressed young people's rights and the need
for better education systems respectively. The project was executed
as part of Ideosync's partnership with Equal Access in India.
D.
Technical training for youth in low cost video: Jandarshan project
In 2004-2005, Ideosync trained young people in Bhilai, Chattisgarh
in production techniques, camerawork and the use of low cost video
technology as part of the European Union supported Jandarshan project.
The project - implemented by SHIFT and Marker Films (UK) in partnership
with IWF (Germany) and Deshbandhu (India) - was designed to create
access to low cost digital media among local youth, with the intention
of creating a pool of trained manpower who could document local
cultural, social and ethnographic details. Besides the actual training
workshops that were conducted at the media center set up for the
project, Ideosync trainers provided long distance support to the
trainees with troubleshooting advice and inputs on their projects
throughout the entire period. The Jandarshan trainees have since become
a full fledged video unit attached to the Raipur-based Deshbandhu
newspaper; and document issues and events in their region for the local
and national media.